In this campaign I embellished an ordinary white shirt with a material sample from my textile book, inspired by the Heemraadsingel. It is a sequel of my

CAPSULE COLLECTION: VERBORGEN VORMEN. 

The campaign is created from a realistic brief, photoshoot and magazine proposal.

There exist a lot of shapes and colours that you usually miss at first glance, hidden by the obvious. These elements lie underneath layers, waiting to be seen by those who are curious enough

to look beyond their first glance. I was walking through the Heemraadsingel in Rotterdam observing the same thing; there are loads of shapes and colours that usually escape your notice.I embellished this ordinary white button-up shirt by knitting ladders and securing them with latex, creating a unique window. The ladders act like steps that guide your eyes through the layers, and with the latex creating a special lens that lets you peek through layers and see what is hiding underneath. This shirt is a metaphor for telling people to give yourself an opportunity to explore the concealed beauty that lies beneath the surface.